Press Release:Garnier invites Pakistani women to go bold with Color Naturals Ruby Red hair color range

[Karachi: 12^th September 2014]: Leading hair care and beauty brand Garnier has launched a new range of hair color titled Garnier Color Naturals Ruby Red Collection, featuring hair color in 3 dynamic shades of red. The new collection features 3 new distinct shades; Deep Red Brown (3.6), Burgundy (4.6) and Intense Red (6.66) and is currently available at all leading retailers nationwide.

Garnier Color Naturals Ruby Red collection is geared towards women who are more open to experimenting with hair color specifically as a means to complement their wardrobe and augment their overall look. As with all Garnier Color Naturals hair products, the Ruby Red collection is sourced from natural ingredients and is enriched with natural olive oil that nourishes your hair while you color and provides 100% grey coverage.

Speaking about the new range, Juggun Kazim, Garnier’s celebrity spokesperson said, “Garnier has always been at the forefront of trendy yet practical hair care solutions and their newest collection is yet another testament to this fact. I am confident that the vibrant new shades in the Ruby Reds collection will allow young women to express their boldness, strength and passion for life through their dynamic and lustrous hair. I feel that the new collection will also be especially popular this wedding season, particularly when young women will want to color their hair to stand out from the crowd. I hope that young Pakistani women will join me in going bold with Garnier Ruby Red!”

Speaking about the launch of the Garnier Color Naturals Ruby Red Collection, General Manager of the CDP Division, Moazzam Ali Khan said, “As a brand, Garnier firmly believes in the philosophy of Taking Care. After the success of Garnier Color Naturals Nourishing Chocolates collection, we are pleased to extend our color palette to cater to the Pakistani Women’s rising demand for further innovation in hair color. Our newest Ruby Red collection provides an assortment of three shades of Red which are especially made for Pakistani hair. Color Naturals Ruby Red Collection shades are sure to appeal to our discriminating patrons who like Garnier as they value quality and results.”

The new Garnier Color Naturals Ruby Red collection is currently available at all leading retailers nationwide at PKR 375.

 

About Garnier:

In 1904 French chemist Alfred Garnier created the first hair tonic from plant extracts which marked the beginning of the Garnier brand. The full company name, Laboratories Garnier, originated in the 1920s and was acquired by L'Oréal, now the world’s largest cosmetics and beauty brand, in 1965. Today, Garnier is a worldwide brand affiliated with 23 other brands owned by L'Oréal and has grown into becoming one of the world’s leading producers of natural, affordable and accessible hair care and skin care products.

The brand’s innovative beauty products have always been inspired by the science and power of nature and many are enriched with naturally sourced ingredients. Rooted in innovation, Garnier was the first brand to produce sun care items in 1936 and the first to make a permanent home hair color in 1960. Garnier exemplifies L’Oréal’s emphasis on scientific study where research for Garnier goes through 4 stages at one of L’Oréal’s 16 research centers. Through Bioscreening, a unique molecule screening method, Garnier is able to select the best ingredients from nature and identify their activity on the hair and skin, thus, discovering a diversity of ingredients of natural origin for the benefit of its consumers.  Indeed, by combining high performance and effective formulae with active natural ingredients, Garnier creates caring products that 'Take Care' of their consumers. Garnier’s aim is to work in harmony with the way a person is and make a real difference to who they can be.

Garnier’s renowned range of quality hair color, hair care and skin care products include the Garnier Color Naturals product line, a hair color that is enriched with Natural Olive Oil along with Color Naturals Intensity, sourced from naturally active based ingredients. The Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials with Vitamin E. In hair care the Fructis shampoo, conditioner and hair styling products are coveted. All of these lines have a wide range of products for the hair and skin, including hair color, shampoos, conditioners, exfoliates, facial cleansers, cleansers, toners, makeup removers, anti-wrinkle creams, anti-blemish creams and hydrating creams.

In line with the brand’s philosophy of taking care of yourself, others and the world around you, Garnier is committed to sustainable development and is an environmentally conscious brand that recycles or reuses 91% of its waste. The brand also works for the awareness of breast cancer and globally, is working in conjunction with the British Skin Foundation and in Pakistan with Shaukat Khanum Memorial Cancer Hospital and Research Centre to take care of others by raising awareness about sun safety and breast cancer respectively, amongst its consumers.

Garnier has a rich global tradition of cultivating local spokespersons from the world of arts, fashion and beauty and to complement this tradition they are represented by dynamic actress and celebrated television host Juggun Kazim in Pakistan. The seasoned actress’ natural beauty, flair, professionalism and sense of social and civic responsibility make her a natural choice for Garnier. For Garnier, beauty is within us all. Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. It’s about taking care. 

For more information on Garnier, please visit: Garnier Pakistan

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